Krop Manager
Optimizing greenhouse management with AIoT
Company
Koidra Inc.
Position
Designer (Contractor)
Year
2020 - 2021
Market
Canada & US, B2B
Problem
Managing a greenhouse is a complex job. Operators spend hours wrestling with raw IoT data buried under endless charts and numbers, yet they miss critical opportunities to optimize performance. Manual processes, delayed decisions, and data overload have made it difficult for operators to work efficiently.
Koidra wanted to make managing greenhouses effortless and make data truly worked for the operators instead of against them. As a contracted Designer at Koidra Inc., I worked closely with CEO Kenneth Tran and COO Mya Doan-Ha.
Solution
I spoke with operators across the U.S. and Canada to understand their challenges firsthand, ensuring that every design decision addressed their most pressing questions: What’s happening? What should I do next? How can I prevent problems?
I designed Krop Manager to cut through the clutter. The app’s dashboard distills raw IoT data into clear, real-time insights, allowing operators to quickly understand the state of their greenhouse. Predictive alerts flag issues before they escalate, while simplified workflows reduce repetitive tasks. The solution works seamlessly across desktop and mobile devices, giving operators the flexibility to make decisions whether they are in the control room or on the go.
I also developed Koidra’s visual identity, ensuring the branding reflected their mission of driving AI-powered sustainability in agriculture.
Impact
Within the first month of beta, Krop Manager secured eight customer deals and achieved a 90% success rate in integrating with existing greenhouse sensors and control systems. Operators experienced less manual work, faster problem-solving, and optimized performance.
The success of Krop Manager also contributed to Koidra raising $4.5 million in Seed funding led by Ospraie Ag Science in 2022, validating their impact of transforming greenhouse management.
