K1st BUILD
Build AI Models from Domain Knowledge
Company
Aitomatic Inc.
Role
Product Designer
Expertise
Brand & Product Design
Year
'22 -'23
Joining Aitomatic Inc. as the Founding Product Designer, I owned the design of K1st BUILD, a platform that empowers manufacturing companies to create AI models from domain knowledge, help reducing the time and errors when developing AI models.
Problem Statement
The manufacturing sector faced a critical loss of heuristic / experiential knowledge due to retiring experts, coupled with the slow, error-prone process of data accumulation. We startedm K1st BUILD to capture the knowledge, translate it into structured knowledge and build AI models from that.
Discover
(1/4)
I collaborated with the Head of Product and Sales team to narrow our targeted customers to Original Equipment Manufacturers (OEMs) and big corporations in Metals, Materials, Oil & Gas industries.
Our buyers were VPs of Data Science or Director of AI & ML while our users were AI Engineers and Subject Matter Experts (SMEs) with domain expertise.
I interviewed AI Engineers and SMEs to understand their workflows and built user personas, JTBDs, and user journeys. After verifying findings within Product and Sales team, I moved towards solutions focusing on user habits and expectations.
(2/4)
We had two user personas to serve at once: AI Engineer and Subject Matter Expert. The platform needs to be efficient for the engineers to capture knowledge and tranform it into a model while stay simple enough for a SME to verify the knowledge inside the models, and at large, the system.
I validated the personas and workflows with the AI engineers inside and outside Aitomatic, with the experts from various domain. After a while, we chose the use case of Predictive Maintenance to progress as it contains most of general patterns from other use cases.
Develop
(3/4)
When we were aligned on the user personas, the touchpoints on the workflow journeys, I created quick prototypes to get more feedback from the team. I also conducted 1:1 customer feedback for the interactive prototypes.
Deliver
(4/4)
As we need to move fast after getting the validation on the prototype, I helped the frontend engineer with testing after transferring the design.
After 3 months of joining Aitomatic, I created the design system of K1st BUILD, with solid understanding of interactions and user expectations from the app.
Outcome
Launch Success: Successfully introduced K1st BUILD at the K1st World Symposium at Stanford, receiving positive feedback from AI thought leaders and executives.
Strategic Impact: Defined the design process and product design standards for design maturity of Aitomatic.
